Background Why Attend Speakers & Sessions Excellence in BI Award Summit Partners Register
CLICK HERE to download the Brochure & Registration form
Day Three - Separately Bookable Workshop
27th October 2011
(Doltone House, Darling Island Wharf Pyrmont, Sydney)
(Full-Day Interactive Masterclass)
DEEP DIVE - BUILDING THE UNSTRUCTURED DATA WAREHOUSE
Workshop Presenter
Bill Inmon "The Father of Data Warehousing"
BACKGROUND
Analytics have been around from the time the first computer program was written. Once the corporation began to generate data, there were financial analysts, sales analysts, marketing analysts and others anxiously awaiting to use that data in novel and creative ways. In the early days, data from these applications was hard to come by, and the tools the analysts used to access and analyse this data were crude. As time passed and the volume of data grew, so grew the opportunity to use analytics to compete in the business arena.
And over time, the world discovered the data warehouse as the foundation for analytic processing. The data warehouse contained data that was integrated, historical and granular that was gathered from a host of legacy systems. The data warehouse proved to be an ideal foundation for the analysis of data. Data from the warehouse was predictable and easy to access. And because data in the warehouse was granular, it could be reshaped for many different purposes.
But over time it was recognised that business analysis - analytics - had a very fundamental limitation. That limitation was that analytics operated only on numerical data. While analysis of numerical data was quite useful, in fact, the corporation has massive amounts of unstructured data - from emails, medical records, contracts, warranties, reports, call centres and so forth. In fact, most estimates show that 80% of the data in the corporation is in the form of text, not numbers.
And in that textual data that is owned by the corporation, there is a wealth of information. But there is a problem with unstructured, textual data. The problem of textual data is that is not as neatly organised and accessible as numerical data. Textual data just doesn't lend itself to easy and facile analysis because the software and technology used for business analytics is 100% dedicated to handling well structured numerical data. The very disorder of the textual data defeats (or at least greatly hampers!) any attempt at accessing an analysing textual data in any sort of meaningful manner...until now.
ABOUT THE COURSE
Just because textual data has not been able to be placed in a relational database in 50 years doesn’t mean it can’t be placed in one today!
Everywhere you look in the corporation there is textual data. In emails. In contracts. In tweets. And in a thousand other places. It is estimated that unstructured, textual data now makes up around 80% of the data within corporate systems. And yet, the overwhelming bulk of this information is nowhere to be found in the corporate decision making process.
But now there is Textual ETL. With Textual ETL you can - for the first time - take text, reduce text to a form that is able to be analysed, and then place the transformed text into a relational data base. Once the text is in a relational data base you can use standard BI and reporting tools to look at and analyse text just as you have looked at transaction based data for years.
Become the leader in your corporation when it comes to unlocking the secrets that are held in your corporation's body of text. Find out the state of the art when it comes to managing large bodies of text.
Hear about such topics as -
- Hadoop and Textual ETL
- Textual ETL
- Textual Business Intelligence
- Integrating taxonomies into your text
- Transforming raw text into text that can be analysed
Come hear the pioneer of Textual ETL - Bill Inmon - tell you what is going on with getting your arms around and managing your corporate textual environment.
This in depth discussion addresses design, management and usage issues that are unique to building and using the unstructured data warehouse. Some topics include Textual Business Intelligence, the role of taxonomies, managing textual context, business opportunities that come with the unstructured data warehouse.
BILL WILL BE PRESENTING THIS COURSE FOR THE FIRST TIME IN AUSTRALIA.
This master class addresses such important topics as –
- Managing the volume of data that comes with text in the data warehouse environment
- Textual ETL – what is it? What can it do?
- Querying both structured and unstructured data
- Textual Business Intelligence
- Making a compelling business case
- Document fracturing and named value processing
- Homographic resolution, taxonomies and custom variables
- Different sources of text – email, spreadsheets, “foreign” extensions
ABOUT THE COURSE PRESENTERBill Inmon, world-renowned expert, speaker and author on data warehousing, is widely recognised as the “father of data warehousing.” He is creator of the Corporate Information Factory and the Government Information Factory and more recently DW2.0. He has over 35 years of experience in database technology management and data warehouse design, and he is known globally for his seminars on developing data warehouses. He has been a keynote speaker for many major computing association and many industry conferences, seminars, and trade shows.
He has published more than 40 books and 1,000s of articles on data management and data warehousing, and his books have been translated into nine languages. Computerworld Magazine has rated him as one of the "Top 10 Most Influential People in the First 40 Years of the Computer Industry".
Bill consults with a large number of Fortune 1000 clients, offering data warehouse design and database management services. He has worked for American Management Systems, Inc. and Coopers & Lybrand. Bill received his Bachelor of Science degree in Mathematics from Yale University, and his Master of Science degree in Computer Science from New Mexico State University. He makes his home in Colorado.
Click here to download the White Paper"Textual Analytics: Business Intelligence from a Textual Foundation"by William H InmonClick here to download the White Paper"Enterprise Content Management & Textual Analytics"by William H Inmon
To reserve your place for this workshop, download the brochure, complete the registration form and return it by fax to +61 2 9977 7332 or by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Or call +61 2 9977 7302
Member Login
