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The world’s largest and most prestigious conference dedicated to master data management (MDM) and its complementary practice of Data Governance is returning to the world’s largest *and* fastest growing economic hemisphere. 

Overview     Why Attend    

Introduction from the Chair

As the conference chairman since our inception in 2005, it has been my very good fortune to work with the early adopters – both IT professionals and vendors – who have been the pioneers in customer data integration (CDI), product information management (PIM), and data governance for master data management (MDM).

Looking back, it is useful to compare the MDM Institute’s analyst predictions from 2005-11 with the subsequent reality.  Our one hundred Advisory Council members were very instrumental in helping capture the trends and craft the strategic planning assumptions for each year, as were the more than 6.500 attendees these past five years (London, Madrid, Moscow, New York City, San Francisco, Singapore, Sydney, Tokyo and Toronto).  If you will, permit me to summarize our experiences below:

What *was* new in MDM these past two years?

  • As evidenced via the number of such jobs now cited in LINKED IN and XING, MDM-centric hiring has been a boom industry.  The tremendous number of well-compensated IT jobs created to support the notion of “single view of customers/product/supplier/citizen” etc. – directors of data governance, data stewards, MDM program managers, etc. – is extremely upbeat.
  • Although also very active in the 2005-09 era, the last several years have been especially vibrant in M&A due to the large number of mega vendor acquisitions – IBM, Informatica, Microsoft, Oracle, SAP, Software AG, TIBCO and Teradata each bolstering their MDM portfolios via well-placed acquisitions
  • It was re-affirming to see more than twenty other events catering to IT professionals that endeavored to cover our topics.  This tremendous growth in the sheer number and global location of such events kept us on our toes to best cater to those individuals and teams chartered to launch or course correct their MDM initiatives – market education, not technical training.
  • As the MDM conversation morphed into one where evaluation teams assumed a vendor’s ability to deliver multi-domain platforms (sometimes incorrectly), this placed tremendous pressures on both CDI and PIM vendors to morph into each other’s markets. This stress on the vendors is further aggravated by the subsequent emerging requirement by many Global 5000 firms to include master reference data in their MDM portfolios.
  • We leveraged the convergence of MDM with master data governance efforts in re-badging our event to include Data Governance in our title (acknowledging that 50% or more of our sessions were focused on “master data governance”)

What’s *new* at MDM & Data Governance Summit next November 2012?

  • Leverage of the key convergent trends – MDM and data governance, MDM and business process management (BPM), etc. – via speakers, sessions and panels that focus on these key areas.  Additional on-the-horizon topics which our attendees called out for assistance with include: federated data governance, cloud-based MDM and data governance, MDM mash-ups with social CRM (completing the 360 degree view), and pervasive MDM (Microsoft MDS, etc.)
  • Innovative networking opportunities to increase your personal and professional portfolio value – our exclusive “team experience” offering complimentary F2F meetings with key veteran consultants, and “speed dating” as a means to rapidly increase  your social networking circle
  • Smart phone apps to enhance your pre- , live and post-conference productivity – e.g., LINKED IN groups and agenda builders/guides, Twitter feeds and fountains, and more

What’s *not* new at our events?

  • A continued and resilient focus on real-world case studies (vs. consultant and vendor infomercials)
  • An unwavering practical emphasis on “time to impact” aspects and ROI of such projects (vs. technical or pedantic topics)
  • Continued economic value in your attendance – underscored by the largest concurrent Expo – to save you time and money by meeting all the leading vendors, other evaluators, and expert consultants – all at one event
The toughest and most trying aspect of any major IT investment decision is wading through the vendors and their references.  Spend 1, 2 or 3 days this October with your colleagues totally focused on MDM and Data Governance … return to your office with multi-level relationships with key vendors, consultants, and user/evaluators of all the major solutions.
We look forward to hosting your MDM and Data Governance teams this November at the Marina Bay Sands in Singapore

Aaron Zornes

Aaron Zornes Conference Chairman
MDM & Data Governance Summit Singapore 2012
Chief Research Officer
The MDM Institute

P.S. To see what past attendees say about our events, follow this link.

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Contact Information Ph: +61 (0) 403 771 785
Staff Details MD: Daniel McMurray
Program Director: Dylan King