Overview Chairman's Introduction 2011 Summit Partners
CLICK HERE to download the Brochure from our 2011 Summit
Production on the 2012 Summit is due to commence in June. If you have an interested Case Study on MDM or related topics to share with our audience and would like to be a speaker at the 3rd Annual Summit, please email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Here is a sample of some of the sessions from our 2011 event.
INTERNATIONAL KEYNOTE PRESENTATION (DAY ONE)
MDM: THE NEXT DECADE - GO EARLY, GO GOVERNANCE
Enterprise-level master data governance that spans the entire master data lifecycle (creation, promotion, archiving, . . . ) is extremely difficult to execute for both organisational and technical issues. Yet increasingly this is being mandated as a core deliverable of most large-scale MDM projects. Through 2011-12, both major systems integrators and boutique consultancies will focus on "productising" their data governance frameworks / methodologies while MDM software providers struggle to link upstream data governance processes with downstream MDM hubs. By 2012, all mega vendor MDM solutions will evolve from "passive aggressive data governance" mode to "active data governance" wherein they provide the capabilities to capture business rules which in turn are propagated into an MDM hub.This keynote will focus on a set of strategic planning assumptions facing IT organisations during 2011-12 and beyond by highlighting strategies for:
• Kick starting "master data governance" as a prerequisite to phase 1 MDM programs
• Partnering with service providers to get to the next level of data governance maturity
• Planning for the next generation of MDM and data governance capabilities to provide "total" party view -- semantic databases, deep web search, etc.
- Provisioning a substantive amount of “master data governance”
- Partnering with a faithful service provider
- Betting on an odds-on favourite MDM Solution (brand/architecture)
Aaron Zornes Chief Research OfficerTHE MDM INSTITUTE (San Francisco)PRODUCT EVALUATION CRITERIA & FIELD REPORTS FOR "TOP 15" MDM SOLUTIONS (DAY TWO)Evaluating MDM solutions is comparable to purchasing your first home - too many new variables, lack of transparency in the pricing, and high pressure sales tactics. On top of this flux, IT executives have to contend with the marketing dogma of ongoing "stack wars" amongst the mega vendors. To cope during 2011-12, most large enterprises will focus on MDM by deploying a 3rd generation database-centric hub to deliver a panoramic customer /citizen/supplier view across multiple channels, business lines, and heterogeneous IT environments. Other "type A" organizations will undertake phase two of their MDM programs to either go enterprise wide with a single master entity (customer, product, or supplier) or endeavor to go "multi-entity" by adding a second master data domain to the scope. This session will focus on the "why" and "how" of MDM technical evaluations for both scenarios by providing insight into:
- Understanding the pros and cons of the dominant architectural models and evaluation criteria - e.g. , pro-active data governance, identity resolution, hierarchy management, scalability, etc.
- Assessing the vendor landscape - e.g. , registry, data hub, ultra-hub, EAI/EII, portals, SOA-based web services, data service provider, etc.
- Applying a rigorous methodology to MDM product evaluations for both mega vendor solutions (IBM MDM Server, Informatica MDM, Microsoft Master Data Services, Oracle MDM, SAP MDM) and more pure play (DataFlux, IBI MD Center, Kalido, Software AG, Stibo, Teradata, TIBCO)
Aaron Zornes Chief Research OfficerTHE MDM INSTITUTE (San Francisco)
Aaron Zornes is the founder and Chief Research Officer for The MDM Institute. Mr. Zornes is a noted speaker and author on Global 2000 enterprise IT issues and is the most quoted industry analyst on the topics of Customer Data Integration' (CDI) and Master Data Management (MDM).
Mr. Zornes is also the editor and lead contributor to DM Review’s CDI Newsletter as well as the monthly columnist for both master data management and CDI. Prior to founding the MDM Institute, he was founder and Executive VP of META Group’s largest research advisory practice for 15 years.
Mr. Zornes also held line and strategic management roles in leading vendor and user organisations, including executive and managerial positions at Ingres Corp., Wang, Software AG of North America, and Cincom Systems. He received his M.S. in Management Information Systems from University of Arizona.
EXTENDED INTERNATIONAL KEYNOTE PRESENTATION - GLOBAL AWARD WINNING CASE STUDY
CREATING AN INFORMATION MANAGEMENT CULTURE DRIVEN ORGANISATION - SBI GENERAL INSURANCE COMPANY LTD (INDIA)
This case study demonstrates how a Green fields P&C organisation started its operations by undergoing transformation from being process and technology driven to becoming an information management-centric culture driven organisation. The study will cover the successful implementation of the following:
- Getting information management sponsorship at the senior executives and Board level
- Defining and implementing information asset management strategy and plan
- Defining and implementing information management governance framework
- Information Management Competency Centre
- Business Intelligence Competency Centre
- Information management accountability at the corporate performance metrics driven balanced scorecard
- Defining and implementing information centric business processes
- Defining and implementing Enterprise Data Model
- Defining and implementing Enterprise Business Thesaurus
- Data Quality and Master Data Management
- Rewards Program for quality data entry and management
- Information Management and Quality Metrics for Performance Measurement
- IT solution architecture that is information management centric
This extended Case Study presentation will be useful to organisations that are struggling to figure out where, when and how to start introducing a data governance program. It also discusses about all the strategies that need to be considered when developing an IM culture in the organisation and this includes DQ, MDM, Data Governance and BI.
RAM KUMAR Chief Technology Officer & Chief Information Officer Asia
INSURANCE AUSTRALIA GROUP
This project was the winner of the prestigious “Enterprise Architecture Global Award 2011”.
Ram Kumar was recently appointed Chief Technology Officer & Chief Information Officer Asia for Insurance Australia Group. For the past 3 years, he was the IAG liaison with the State Bank of India for the establishment of a new General Insurance Business Company in India called "SBI General Insurance Company Limited", as a joint venture between the two companies. The joint venture project was recently presented with the “2011 Enterprise Architecture Global Award” – awarded by a panel of international judges.
Ram has over 23 years of commercial experience in the field of IT covering areas such as Information and Data Management, e-Business, Artificial Intelligence, Service Oriented Architecture, Enterprise Architecture, IT Planning, IT Strategy, IT Program and Project Management, and IT Governance. He has consulted to various organisations in India, Australia, New Zealand,
USA, China and Thailand. Some of the organisations include Fujitsu, Telecom New Zealand, CSIRO Australia, Platinum Technologies USA, Commonwealth Bank of Australia, NSW Police, OASIS USA, Insurance Australia Group and State Bank of India.INTERNATIONAL KEYNOTE PRESENTATION
A CIO'S PERSPECTIVE OF ENTERPRISE DATA GOVERNANCE
Enterprise Data Governance is a fundamental issue for all large enterprises and a major priority for C-Level executives. Successful EDG requires enterprises to actively invest in people, processes and a suite of technologies that support end-to-end data management activities. Coupled with this are issues of data stewardship, data quality, information management and cultural considerations – all of which are crucial to achieving Data Governance success.
The pressure is on CIOs to provide the leadership required to drive home the importance of Enterprise Data Governance throughout the organisation – both up to the CEO and the board, as well as out to all of the creators and consumers of data within the organisation. In this session, one of the world's most renowned CIOs will share his thoughts on the growing importance of Data Governance and provide some insights into the critical success factors for delivering an effective enterprise data governance framework.
AJAY KUMAR DHIR Executive Director & Group CIO
LANCO INFRATECH LIMITED (India)
Ajay has three decades of distinguished experience in the IT Industry and has worked as CIO with blue chip corporates in India and Abroad. He is currently working as Executive Director and Group CIO with Lanco Infratech Ltd., and is responsible for IT Strategy, Information Technology & Systems, IT Shared Services, Information Security, SAP Implementation, BPR, and IT Risk Management, Governance and Compliance for Lanco Group across all Business Units, SPVs and locations in India and Abroad.
He is an Expert in IT Strategy, Consulting, IT Services, Enterprise Wide Applications, Spend Management, Strategic Cost Reduction, System Audit, IT Security, Supply Chain & Logistics and Human Capital Management. He has travelled globally on professional assignments.
Ajay has been honoured as one of the Top 50 CIOs in India by Dataquest in 2008, CIO 100 - 'Bold' in 2008, CIO 100 - 'Ingenious' in 2009, The 'Best Green Strategy' in 2009, the Silver EDGE Awards in 2009 and 2010, 'Top 10 Green Enterprise' Award in 2010, rated as India’s Best CIOs by CAI and most recently, CISO 100 in 2011.
He is a Member of the Advisory Board of The CTO Forum, The CIO Institute, CIO Association of India, ARC Advisory Group - MIT Forum, The Data Warehousing Institute - India, is President - CIO KLUB, North India, Chairman (North) for INDUS (SAP User Group for India and SE Asia), and Member of Industry Advisory Committee on CIO Education and Certification for Indian School of Business, Hyderabad.
One of the most respected CIOs in India, he is a highly sought after speaker in the CIO Community and prestigious International Forums.
INTERNATIONAL KEYNOTE PRESENTATIONTHINKING BEYOND THE "SINGLE CUSTOMER VIEW"…FUTURE-PROOFING YOUR MDM INITIATIVES TO MANAGE SPHERES OF INFLUENCE
Every day, 2.5 quintillion bytes of data are created – so much that 90% of the data in the world today has been created in the last two years alone. Social media adds to the constantly growing information streams. Understanding your customer’s social networks is critical when you consider recent studies, which state that 83% of consumers are likely to rely on peer advice when making purchase decisions. What is clear is that social networks have leapfrogged traditional marketing channels in shaping purchasing decisions. Equally important is that this torrent of Big Data can serve to mask potential criminal behaviour, such as Money Laundering and Fraud (i.e., Healthcare and Insurance claims and credit card). These activities are largely driven by a complex network of entities looking to de-fraud organisations. What's common is that this complex web of obvious and not-so obvious relationships have not been managed or understood in order to more effectively drive opportunities and mitigate risk across the enterprise.
In this session you will learn about the importance of managing beyond a single customer view to managing complex customer networks and hierarchies, spheres of influence, while avoiding costly investments in technologies that are inflexible, data modeling-intensive and worse yet, may be outdated within a few years.NAVIN SHARMA Global Portfolio Director, Data Management Solutions
PITNEY BOWES BUSINESS INSIGHT (USA)
Navin Sharma is the Global Portfolio Director for Data Management Solutions at Pitney Bowes Business Insight. He has over 15 years of experience in the area of data management and has helped numerous Fortune 1000 companies and Government agencies design and implement their data management strategies from the ground-up.
Navin has written several thought leadership articles published in Information Management and CxO magazines and is an active speaker at numerous industry events, including MIT's IQ Symposium and MDM conferences. His career spans product development, consulting, solution selling, product management and strategy, where in his current role he continues to drive innovation and product direction for the ever-expanding Pitney Bowes Spectrum™ Technology Platform portfolio of products and solutions.
INTERNATIONAL KEYNOTE PRESENTATION
THE JOURNEY TOWARDS IMPLEMENTING MULTI-DOMAIN MDM
In the most recent Global CIO Study conducted by IBM, “Insight and Intelligence” was identified by the vast majority of the 3,000 CIOs polled, as the top focus area to help their organisations’ strategy over the next three to five years. When asked how they will translate data into intelligence, roughly two-thirds of the CIOs cited MDM as their top choice – the highest amongst all the tools mentioned. MDM was not even cited in a similar study just two years earlier. MDM's moment has finally arrived!For many early adopters, MDM project was difficult and was about mastering single data domain. For example, customer domain for enterprise-CIF and product domain for centralised product catalog projects. MDM projects do not need to be difficult. Advanced adopters have moved on to leverage MDM to manage multiple data domains. Learn from past experiences on what is multi-domain MDM and how to simplify implementation approach to ensure a successful MDM project. Learn how to use MDM to optimise the ability to gain insight and intelligence from disparate data sources to help your organisation’s strategy.
KELVIN LOOI Worldwide IBM Tiger Team Sales LeaderIBM (CANADA)
Kelvin Looi is responsible for worldwide sales for IBMʼs InfoSphere Master Information portfolio that includes Master Data Management, Product Information Management, Traceability Server, Entity Analytics, Global Name Recognition, and Information Models & Assets (Industry specific data warehouse and models).
He works closely with organisations in a wide variety of industries worldwide in applying these solutions for business initiatives such as Customer Centricity, Product and Service Optimisation, Risk & Regulatory Compliances, Threat & Fraud Intelligence, and Business Intelligence. Examples of organisations that Kelvin has worked with include Citi Group, Bank of America, National Australia Bank, Sun Trust Bank, Bank of Montreal, Honeywell, Bell Canada, MetLife, Nationwide Insurance, AXA Life (Japan), Tai Kang Insurance (China), and Ministry of Education (Singapore). Kelvin has presented in many industry conferences.Before IBM, Kelvin was Director of Pre-Sales Technical Support for DWL. DWL is the company that was the pioneer in developing Master Data Management for Customer Data domain. He was responsible for setting up the Pre-Sales Technical team that ultimately propelled the Master Data Management solution from DWL to be the market leader. In September of 2005, DWL was acquired by IBM Software Group into the Information Solutions portfolio. Kelvin also spent many years providing consultancy and selling information technology solutions to the financial services industry. He also worked in various technologies leadership roles with Manulife Financial in Canada and National Computer Board in Singapore.
INTERNATIONAL KEYNOTE PRESENTATIONKEY DATA QUALITY STEPS TO ENSURE MDM & DATA GOVERNANCE SUCCESS
The aim of a master data management programme is to deliver a "trusted" source of master data that can be highly leveraged across an organisation or business unit. However, ensuring that master data is accurate, complete and consistent can be challenging across multiple business requirements and functions. To overcome these hurdles, there needs to be a strong focus on the disciplines of data quality and data governance from the start and throughout any MDM project.
This session will explore the key steps required to ensure that data quality is addressed. We will examine the tools, techniques and the necessary approach to ensure business participation and the required buy-in to ensure a successful outcome.ED WRAZEN VP Marketing International
TRILLIUM SOFTWARE (UK)
Ed Wrazen is VP Marketing International with Harte-Hanks Trillium Software, a leading provider of total data quality solutions. Working with customers, partners and industry analysts, Ed is responsible for the international marketing operations of Trillium Software.
With over 30 years experience working in Information Management, Ed started his career as a computer programmer on retail banking and travel reservation systems. He has been heavily involved in database and data management technologies as a product developer, consultant and lecturer, specialising in data architecture, performance design, data integration and data quality. He is a regular speaker at industry events worldwide and author on data management, data governance and data quality topics.
KEYNOTE PRESENTATIONMANAGE INFORMATION AS A STRATEGIC ASSET: MASTER DATA GOVERNANCE TO THE RESCUE!
“MDM is one of the pillars of our corporate success”, a quote from our customer. On your journey to data success, SAP will share our vision for managing your information as a strategic asset. We will highlight key solutions in our Enterprise Information Management portfolio that you can leverage as you build your Information Governance program. You will also hear case studies of our customers from Asia and North America that have successfully deployed their EIM initiatives.
THOMAS RUHL Director, MDM Solution Management
SAP GLOBAL (Germany)
CALVIN POONG Head of Enterprise Information Management
SAP APJ (Singapore)
Thomas Ruhl is a director for SAP’s global Solution Management in the area of Enterprise Information Management. Thomas is responsible for the solution definition and the overall strategy of SAP’s Master Data Management portfolio. His key areas of focus include new product introductions & go-to-market strategies, positioning, demos, and industry adoption.
Thomas has been working with SAP’s large customer base and has built-up many strategic relationships with Fortune 500 customers, particularly in the EMEA and APJ region. Additionally, Thomas is the SAP spokesperson of the German-Speaking SAP-user group (DSAG) for Master Data Management, Data Quality and Data Governance. He holds a degree in Information Management.
Calvin Poong has 15 years experience with SAP in consulting, solution management and business development, and has worked closely with many organisations across a wide variety of industries. He is currently the Business Development Manager, Enterprise Information Management (EIM).
In this role, he is the solution owner of the EIM solution portfolio for Asia Pacific and Japan, responsible for driving the EIM business, and growing the adoption and enablement of EIM across the market and partner eco-system. He actively supports strategic accounts across the entire sales cycle, as well as develops strategic programs to increase the business opportunities.
INTERACTIVE EXPERTS PANEL DISCUSSION SESSION
MDM & Data Governance: Business Drivers & Strategic Considerations
Master Data Management is fast becoming a must-have capability for organisations across the business spectrum. The Global Financial Crisis and ongoing economic uncertainty are forcing many companies to focus on MDM because of its ability to improve compliance management and minimise risk. Now as the rest of the world looks to Asia to be the engine of global growth, smart SEA enterprises are turning to Master Data Management to create the single customer and product view, identify growth opportunities, capitalise on new business opportunities, reduce costs, improve management oversight and ensure better decision making that helps give them a competitive and strategic edge over their competition. This session will look at the big picture for MDM. Our panel of expert practitioners will discuss:
- Building the business case:
- What can you expect to achieve with MDM & Data Governance initiatives?- What are the bottom-line benefits?- How do you capture the attention of C-Level Executives?- How do you enlist the broader support of the business?- How do you manage expectations?
- Testing the waters:
– How do you assess the benefits and risks for your organisation of implementing MDM & Data Governance...or not implementing it?
- Strategic considerations:
- How far do you go with Master Data Management? Enterprise-wide or specific business units? Customer or product focused? Single domain or multi-domain?- What are the benefits and drawbacks of each?Moderator
Aaron Zornes Chief Research Officer The MDM Institute (San Francisco)
Panellists
Ram Kumar CTO & CIO Asia Insurance Australia Group (Australia)
Ajay Kumar Dhir Group CIO Lanco Infratech Limited (India)Shannon Murphy CTO Axis Capital (Singapore)
Vijay Badigar Experienced MDM, BI & Data Architecture Executive Financial Services Industry (Singapore)
Glenn Goodman Head of Global Data Quality ANZ Bank (Australia)
INTERNATIONAL KEYNOTE
HOW TO AVOID FAILING YOUR MASTER DATA MANAGEMENT PROJECTS
Many companies in the past have had unsuccessful Master Data Management projects, and the business has failed to realise the expected benefits. The patterns as to why they have been unsuccessful however, have been relatively consistent. It is the same story and the same symptoms that reappear time and time again. And this is usually compounded by Senior Management who don’t quite understand the value of improving Data Quality, establishing and maintaining Data Governance, or generally improving the state of Master Data. And why should they? That is of course, unless you can tie it to some business value and demonstrate the benefits.
This presentation will explore what you can do and how you can make a subject as dull as Master Data a top priority for senior management. We’ll draw upon the experience from global organisations such as Thomson Reuters, ANZ Bank, Santander Bank, WorkSafe, Monash University and some of the best (and worst) client case studies and MDM practitioners out there.
GLENN GOODMAN Head of Global Data Quality
ANZ BANK (AUSTRALIA)
HISH FERNANDO Managing Director
PLATON (AUSTRALIA & APAC)
HISH FERNANDO Managing DirectorPLATON (AUSTRALIA & APAC)
Hish is a senior MDM practitioner and Managing Director at Platon, Australia. He has a professional focus on delivering business value through Master Data Management, Data Governance and Business Advisory. Over the past few years, Hish has been a significant contributor to the growth of the Master Data Management discipline in the Australian and Asia Pacific markets.
Hish is an experienced consultant and has been involved in large MDM projects as a MDM advisor in the banking, transport & logistics, retail and education sector. Most recently, Hish has been heavily involved in contributing to Platon’s global MDM maturity white paper by assessing many Australian businesses. Hish is a degree qualified, experienced educator and presenter that conducts regular MDM training sessions for clients in the Asia-Pacific market. At present, he is engaged on a large MDM programme at one of Australia’s big 4 banks.
GLENN GOODMAN Head of Global Data QualityANZ BANK (AUSTRALIA)
Glenn has been in the Banking industry for over 30 years, with some time spent outside the Corporate world in Hospitality, Management Consulting and Database construction.
Banking experience includes:
• Branches, Mortgages & Small Business for 10 years
• Credit Policy, Compliance & Audit
• Corporate Relationship Banking
• Project management
Over the last 3 years, Glenn has been working specifically on Data Quality across the Institutional Division of ANZ, and is currently Head of Global Data Quality. His focus is from a business perspective, and what can be done to improve the management of data across a broad range of non-integrated core system platforms within the constraints of existing operating models and organisational cost pressures.
INTERNATIONAL KEYNOTE PRESENTATION
GET ON THE FAST TRACK TO MAXIMISING CUSTOMER VALUE
What’s the secret to growing revenue, increasing profits, improving operational efficiencies, and reducing costs? It’s all about the customer. Your company needs a single, complete, and trusted view of its customers. But most customer and prospect data is incomplete and inconsistent. It’s stored in multiple systems located both on premise and in the cloud. Each hour your customer-facing teams spend trying to piece together fragments of customer data stored in disconnected applications is one hour less they spend on customer engagement! In this session, Informatica’s DJ Kim, will share invaluable insights on how to:
- Empower your customer-facing teams by creating a single, complete, and trusted view of customer data
- Construct a complete view of customer relationships—one that takes into account all products or services your customers own, their household/account relationships, and all interactions they've had with your company, such as with your support, sales, billing departments
- Adopt MDM, data quality, and data integration best practices that help you create a single customer view and deliver tangible business results
DAE-JUN (DJ) KIM Senior Director, Master Data Management - APAC & Japan
INFORMATICA (Singapore)
DJ brings a wealth of knowledge and experience to this year's speaker line-up. In his current role, DJ is Senior MDM Pre-sales Director for Informatica Asia Pacific and Japan based in Singapore. He has extensive expertise on Enterprise MDM and Data Governance Programs and their implementation with MDM products through over 40 MDM projects across the APAC region. Prior to his work with Informatica, DJ was with Oracle for 11 years, serving as their Solution Consulting Director of Master Data Management in Applications Centre of Excellence in Oracle APAC Corporation based in Singapore. He has also been Director of the Applications Architecture Team in Oracle Korea and MRD & CPG industry Application Solution Consulting Manager in Oracle Korea.
DJ also spent 10 years with Samsung as a Project Manager of developing Global Marketplace, ERP upgrade and Trading System New business Incubation (business model development, funding, system implementation) and Manager of ASEAN business strategy, responsible for Corporate overseas strategies and new business development in ASEAN Field Sales for export of Electronics products to ASEAN.
GLOBAL AWARD WINNING CASE STUDY
SINGAPORE'S WORLD LEADING NATIONAL ELECTRONIC HEALTH RECORD (NEHR) SYSTEM – DELIVERING THE SINGLE PATIENT, SINGLE RECORD VISION
On Sunday, 26 June 2011, the Singapore National Electronic Health Record (NEHR) achieved the project milestone of Full Business Go-Live. This milestone meant the NEHR was ready for deployment to end-users. From an integration perspective, historical data from all contributing patient administration and clinical systems had been loaded into the NEHR repository and real-time interfaces had been established. Given the volume of data and the number of systems involved, this was a significant achievement. In this session, Anthony O'Neill will discuss the challenges involved in this world leading project, including:
- Considering the technological, architectural and human challenges involved in bringing the project together
- Exploring the role of Master Data Management and Customer Data Integration
- Keeping the project on track – lessons learnt and hurdles overcome
Anthony O’Neill Lead Architect, Solutions & Architecture
MOH HOLDINGS SINGAPORE
The NEHR Project was the winner of the prestigious Enterprise & IT Architecture Excellence Award 2011 in the "Transformation and Planning" category. The award recognises the most outstanding architecture success stories from around the world and is judged by an international panel of experts.
Anthony O'Neill has over 20 years experience in healthcare IT, mostly within NSW Australia where his previous responsibilities have included IT Management, Project Management, Integration Management and Solutions Architecture. He also has private sector experience, providing solution architecture consultancy services to the Department of Human Services (Victoria, Australia) and has worked as a solution architect for Initiate Systems, a lead company in the CDI space.
Anthony has been the Lead Architect, Solutions and Architecture with MOH Holdings Pte Ltd since January 2010. His primary focus has been the National Electronic Health Record (NEHR) project. Anthony has responsibility for the design of the NEHR service-oriented architecture, the migration of historical clinical data and the establishment of real-time interfaces. Anthony is also responsible for the National Health Identification Service (NHIS), which provides services around patient, clinician and facility records, including the linking of patient records across healthcare institutions to support the “One Patient – One Record” vision for the NEHR.
INTERNATIONAL KEYNOTE PRESENTATION
CUSTOMER-IN-THE-CLOUD - AN EFFECTIVE WAY TO MANAGE YOUR DATA IN THE CLOUD
Economics, simplicity and the ability to address core business concerns have made the cloud revolution an effective strategy for modern enterprises. Master data management initiatives have not had the tools to leverage these advantages until now. Through today's session you will learn about how Cloud can be adopted for MDM providing cost advantages using Cognizant's unique and flexible solution array that enable Master Data Management in the cloud. You will also understand;
The criteria for utilising 'customer-in-the-cloud' for your enterprise master data needs
Details on the multiple cloud enabled master data solutions that Cognizant has to offer
DILEEP SRINIVASAN Vice President – Customer Solutions Practice
COGNIZANT TECHNOLOGY SOLUTIONS
Dileep Srinivasan is the Vice President – CRM & Customer Solutions Practice at Cognizant Technology Solutions. With over 25 years of experience in the consulting arena, Mr. Srinivasan has contributed extensively to organisations, helping them derive strategic benefits and greater return on investment from their IT investments.
He has been a key speaker at many global conferences covering wide varieties of topics such as Governance in MDM, Deriving business value through MDM and Global Deployment of MDM initiatives.
In his current role, he is involved in the innovation of industry specific MDM solutions, data governance principles and establishing key partnerships to enable better value addition. Mr. Srinivasan has also provided key solutions to clients in the data governance and stewardship areas. He received his MBA from the National University of Singapore.
CASE STUDY SESSION
KEEPING THE TARGET OPERATING MODEL RELEVANT FOR USERS
“MDM is more than maintaining a central repository of master data. The shared reference model should provide a resilient, adaptive blueprint to sustain high performance and value over time” Dan Power
The challenge of MDM cannot be resolved simply through technological means. A successful strategy for master reference data must take into account human, process and organisational considerations, as well as technical. In companies operating across diverse geographic regions, this challenge becomes even greater, requiring resolution of cross border integration & migration, relationship management, business liaison and authentication factors. In this session, Dominic will discuss ways of keeping the target operating model relevant for users.
• The Reference Data strategy and operating model
• Addressing the old challenges
• Addressing the new and emerging challenges
• Preliminary Conclusions
DOMINIC GEE Regional Head of Reference Data – APAC
RBS GROUP (SINGAPORE)
Dominic has eight plus years of consulting and project work based out of New York working working for Financial Services industry clients. Moved to Singapore in January 2007 to head the reference data change function of a large European Bank.
Currently, Head of APAC Reference Data for the GBM division of the Royal Bank of Scotland. Dominic's Singapore team consists of a seven person change team and seven person BAU team.
INTERACTIVE PANEL DISCUSSION SESSION
CREATING THE SINGLE SOURCE OF TRUTH: HARMONISING DATA ON CUSTOMERS, VENDORS, PRODUCTS, MATERIALS & SERVICES
One of the prime motivators driving the adoption of Master Data Management tools and strategies continues to be the quest for a single version of the truth. The quest for achieving a single view of customers, products, materials, accounts or services promises is driven by the need to reduce costs, increase opportunities and minimise risk. Yet it is a quest that is often more difficult to achieve in practice than expected. This is especially the case for diversified or geographically dispersed enterprises, in the wake of mergers or acquisitions or in legacy system-heavy organisations. In this session, our panel of esteemed practitioners will share some insights into their own experiences of creating the single view and some of the lessons learnt.
- Creating a single, accurate version of truth – is it even possible?
- Considering the human, process and technology challenges
- Discussing the role of MDM, Data Governance & Data Quality in creating the single view
- Overcoming legacy data and system issues
Moderator
AARON ZORNES Chief Research Officer THE MDM INSTITUTE (San Francisco)
Panellists
SRINI VENKATARAMANI Global Head of Reference Data Strategy & Governance CREDIT SUISSE (Singapore)
YORGOS MOSCHOVIS Head of Business Intelligence & Analytics SINGTEL (Singapore)
HELMUT FRANKE Data Conversion Specialist, Master Data (Materials, Vendors Services) MATERIAL CATALOGUES (Malaysia)
FU YONG PING YANTO Senior Manager, Integration Technology INTEGRATED HEALTH INFORMATION SYSTEMS (Singapore)
JOHNNY PHUA CHENG POH Master Data Management Specialist DSM ENGINEERING PLASTICS (Singapore)
JOHNNY PHUA CHENG POH Master Data Management Specialist
DSM ENGINEERING PLASTICS (Singapore)
Johnny Phua is the Regional Master Data Management Officer with DSM Engineering Plastics (‘DSM’), a Dutch multinational.
In this capacity, he is responsible for managing the quality and consistency of master data in SAP to ensure timely and uninterrupted business processes.
Johnny Phua is also a key user for the SAP Sales and Distribution module. His responsibilities include addressing SAP’s functional issues, performing integration testing and regular training of the end users.
Prior to joining DSM, Johnny was a Regional SCALA Consultant. He implemented SCALA and provided regional IT support for all the SCALA modules. He holds a master degree in Mechanical Engineering from the National University of Singapore.
SRINI VENKATARAMANI Global Head of Reference Data Strategy & Governance
CREDIT SUISSE (Singapore)
Srini is a Senior Technology / Operations leader with over 18 years of solid experience across IT, OPS, Strategic Change & Program management in the Investment Banking industry.
Srini has led/delivered major, cross-functional, global initiatives and built & developed high performance teams across Asia/Pac. He is also the Founder / Owner of a Singapore based F&B group. His specialties include: Technology, Change, People and Business leadership.
YORGOS MOSCHOVIS Head of Business Intelligence & Analytics
SINGTEL (Singapore)
Yorgos has 20+ years of experience in implementation (and occasionally business development) as well as client-side management in New Zealand, Australia, Thailand, Indonesia, Malaysia, Taiwan, India, Singapore. Cross-border technology implementations / programme management, data warehousing/hubbing, data management, core analytics and CRM.
Client-side development activities:
-- analytical and operational CRM platforms (e.g NISP in Indonesia, Great Eastern Insurance in Singapore);
-- people skills/ prof dev/ internal processes & procedures/ data mgmt & compliance wrt handling confidential data securely)
-- analytical content (data mining and rule-based scoring, event-based mktg, contact optimisation etc. within highly regulated environments)
Specialties
- Modelling/Data Mining/Actuarial forecasting;
- Database Marketing/Campaign Management, idea-to-execution;
- Business Intelligence/ Dashboards/Reporting
- CRM Effectiveness & Efficiency;
- Project and Team Management;
- Data Warehousing (programme mgmt & methodologies)
- Teradata, SAS, Unica, Business Objects
HELMUT FRANKE Data Conversion Specialist, Master Data (Materials, Vendors Services)
MATERIAL CATALOGUES (Malaysia)
Current Role: Consultant (Contractor) - Master Data Cleansing & Conversion, Global SAP Project
Previous Role(s): Technical Illustrator, Teacher, Master Data Specialist, Content Manager, Director
Work Experience: Austria, Germany, Australia, Malaysia, Sweden, Singapore
Likes: iPad, iMac, iPhone, MacBook Air, Durian, Spicy Food, Malaysia (was offered a teaching position in Botswana and Malaysia, took Malaysia and never regretted it)
Dislikes: People using their gadgets in the wrong place at the wrong time. Having their eyes glued to an iPad or smart phone while walking/crossing the road
Passionate about Master Data.
• Data is an Asset
• You can't fit a square peg into a round hole. It is not going to fit unless you re-shape your edges. Sometimes you can force that peg in and make it stick
• When you have an equipment described as pressure cleaner and a content factory turn this into a washing machine, you know you have a problem
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